But:
“Probably no amount of media spin
will win this one for Big Taxi. Uber is a textbook example of what happens when
an aggressive newcomer enters a business that’s gone unchallenged for decades.”
Later, it describes Uber’s winning
strategy as based on defiance of the rules, followed by capitulation by
regulators:
In the U.S. and abroad—where most transportation regulations dictate things like minimum pricing and advance booking times—Uber’s strategy has been to launch services regardless of the rules and then leverage its popularity to force regulators to adapt. So far, that approach has succeeded in about 30 markets in North America, including Colorado, Illinois, and California, where new laws on licensing and safety have been created for so-called transportation network companies like Uber, or are in the process of being approved.
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